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European Social Marketing Conference 2024

European Social Marketing Association, World Social Marketing, and Fuse Events

European Social Marketing Conference 2024

Submission Deadline Friday 10 May 2024

The First Social Marketing Winter School Training Academy will be held preceeding the Main Conference

  • Winter School - November 2 - 3, 2024
  • Main Conference - November 4 - 6, 2024 (These are the dates for which you are submitting a proposal to present)

For the best information and instructions on this Call, please download the PDF which can be viewed here

The European Social Marketing Conference welcomes abstracts for a range of presentations that demonstrate original work that “integrate(s) marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good,” (iSMA, 2013). Submissions may fit into one or more conference tracks, described below. The most successful abstracts will describe the formative research, process, and/or outcome evaluation of social marketing work to influence behavior change. Interactive sessions, collaborative sessions and panel sessions are also invited via the abstract submission process. 

Conference Tracks: Social marketing programs of any size focused on…

1. Health and wellbeing
2. Planetary health: Environment and sustainability
3. Implementation challenges
4. Migration, integration and community cohesion
5. Theories and methods
6. Upstream social marketing, policy and stakeholder engagement
7. Promoting the uptake, mandate and application of social marketing
8. Equality, diversity and inclusion
9. Food and the environment
10. Metaverse
11. AI
12. Critical social marketing
13. Impact in Social Marketing

The European Social Marketing Conference will be held at the Grand Hotel Union, Ljubljana, Slovenia.  Watch for updates on the conference website 

Sumissions to the conference will be reviewed on an on-going basis, so as soon as your submission is made it will be issued for review and the status of your submission confirmed within three weeks of your submission date. Programme places will be allocated on a first accepted first served basis so we advise getting your abstract in early.


  • Primary Contacts will be notified of the status of their submission. If your submission is accepted, one author must attend the conference, pay the registration fee, and present the work. Every session must be represented by a paying registrant. 
  • By submitting a proposal, you understand that any and all registration fees and travel costs are your responsibility.
  • Accepted proposal presenters are expected to, by September 27, 2024:
    • (1) register and pay registration fees, 
    • (2) make your hotel reservations to stay at one of the conference hotels, offers for which can be found here -
      You may not know that in return for staying at the site hotel, our meeting space is provided at a reduced cost to the conference. If we do not fill rooms at the site hotel, the conference will be required to pay attrition costs. Please stay at one of the conference hotels. 


Submission Deadline: Friday, 10 May, 2024 at 11:59 PM GMT

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