The 7^th European Social Marketing Conference 2026

MOMENTUM FOR GOOD: CITIZEN-POWERED ACCELERATION OF POSITIVE CHANGE, THROUGH SOCIAL MARKETING INTERVENTIONS

Training Workshops - 6 & 7 July, 2026 

Main Conference - July 8 - 10, 2026 --> These are the dates where you abtract can be presented

For the best information and instructions on this call, please download the PDF which can be viewed here

The European Social Marketing Conference welcomes abstracts for a range of presentations that demonstrate original work that “integrate(s) marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good,” (iSMA, 2013). Submissions may fit into one or more conference tracks, described below. The most successful abstracts will describe the formative research, process, and/or outcome evaluation of social marketing work to influence behavior change. Interactive sessions, collaborative sessions and panel sessions are also invited via the abstract submission process. 

Conference Tracks: Social marketing programs of any size focused on…

1. Health and wellbeing

2. Planetary health: Environment and sustainability

3. Social marketing for CSR and brand purpose

4. Inclusion, integration and community resilience

5. Innovation in theory, methods and measuring impact

6. Mainstreaming social marketing: policy, systems and advocacy

7. AI, Digital and technological impact on social behaviour

8. Food and the environment

9. Critical social marketing

The European Social Marketing Conference will be held at the MBS School of Business, Montpellier, France. 

Watch for updates on the conference website

REVIEW

Sumissions to the conference will be reviewed on an on-going basis, so as soon as your submission is made it will be issued for review and the status of your submission confirmed within four weeks of your submission date.

Programme places will be allocated on a first accepted first served basis so we advise getting your abstract in early.

TERMS OF ACCEPTANCE AND ATTENDANCE 

• Primary Contacts will be notified of the status of their submission. If your submission is accepted, one author must attend the conference, pay the registration fee, and present the work. Every session must be represented by a paying registrant. 
• By submitting a proposal, you understand that any and all registration fees and travel costs are your responsibility.
• Accepted proposal presenters are expected to, by Friday 27 March, 2026:
• (1) register and pay registration fees, 
• (2) make your hotel reservations to stay at one of the conference hotels, offers for which will be confirmed soon and inclided here.