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Global Conference 2019

July 12–16, 2019

Peking University, Beijing, China

Proposal authors can use this tool to see where they have been placed in the agenda. Please scroll down to search by Author Name (Note: if the submitting author did not add all authors to the ProposalSpace form, only First & Corresponding Author will be searchable), or by Date/Time.

 

Self-Presentation On Social Media - When Self-Enhancement Confronts Self-Verification

Sunday, July 14, 2019 at 3:00 PM–4:15 PM CST
3 Room 3
Keywords: Please select at least two and no more than four. Hold the CTRL key to select multiple
Digital/Online Advertising
Experimental Research
Social Media
Abstract

Social media has become an important part of people’s daily life. Everyday people frequently switch between the real world and the digital world created by social media. The present study investigates how people self-present on social media from the perspective of psychological motives. Since self-enhancement and self-verification are considered two major psychological motives of self-evaluation, the present study looks at the moderating effect of tie-strength on self-enhancement and self-verification in the context of social media. It was found that on social media, people tend to both self-enhance and self-verify with close friends, but only self-enhance but not self-verify with distant friends. Furthermore, implications of the findings in advertising industry are discussed.

First & Corresponding Author

Anlan Zheng, University of Illinois at Urbana-Champaign
Authors in the order to be printed.

Anlan Zheng, Brittany Duff, Patrick Vargas, Mike Yao

Additional Authors

Brittany Duff, UIUC
Patrick Vargas, University of Illinois at Urbana-Champaign
Mike Yao, University of Illinois at Urbana-Champaign
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