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American Academy of Advertising Annual Conference 2020

Authors of accepted proposals can use the tool below (scroll down) to see where they have been placed in the agenda. This is only a schedule of the presentations, not the entire conference. To view the overall event schedule, please visit the AAA 2020 Annual Conference webpage.

Scroll down to search by Authors (Person)*, Date/Time, Keywords, and Submission Type. Rooms have not been assigned yet, so the locations are just generic place holders. *Note: If the submitting author did not add all the authors/panelists to the ProposalSpace form, only the Lead Author will be searchable.

Confirm your place in the schedule by going to the AAA Presenter Confirm Google Sheet and following the instructions in the top row. Contact the AAA office if you have questions. Please be sure to reference the session title(s), date(s) and time(s) when you contact us.


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Fri Mar 27 2020, 8:30am–10:00am, Room 1 - Sorrento
Fri Mar 27 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Marat Bakpayev
Additional Authors
Younghwa Lee
Sukki Yoon
Kacy Kim
Fri Mar 27 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Rang Wang
Additional Authors
Kelsy-Ann Adams
Fri Mar 27 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Nancy H. Brinson
Additional Authors
Brian C. Britt
Fri Mar 27 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Vaibhav Shwetang Diwanji
Fri Mar 27 2020, 8:30am–10:00am, Room 2 - San Marino
Fri Mar 27 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Zijian Harrison Gong
Additional Authors
Steve Holiday
Fri Mar 27 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Marijke De Veirman
Additional Authors
Regina Jihea Ahn
Michelle Renee Nelson
Jasmine L Moultrie
Fri Mar 27 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Laurien Desimpelaere
Fri Mar 27 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Steffi De Jans
Additional Authors
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Ini Vanwesenbeeck
Fri Mar 27 2020, 8:30am–10:00am, Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Erin Willis
Fri Mar 27 2020, 8:30am–10:00am, Room 4 - Riviera
Fri Mar 27 2020, 8:30am–10:00am, Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Iago S. Muraro
Additional Authors
Anastasia Kononova
Yao Dong
Caroline Wright
João A. Schames
Grace M. Daniel
Yue Ding
Fri Mar 27 2020, 8:30am–10:00am, Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Ji Yoon Han
Additional Authors
Seungae Lee
Fri Mar 27 2020, 8:30am–10:00am, Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Madeline Obrzut
Additional Authors
David Watta
Shu-Chuan Chu
Fri Mar 27 2020, 10:30am–12:00pm, Room 1 - Sorrento
Fri Mar 27 2020, 10:30am–12:00pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Yang Feng
Additional Authors
Huan Chen
Ho-Young (Anthony) Ahn
Fri Mar 27 2020, 10:30am–12:00pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Hyejin Kim
Additional Authors
Euna Mehnaz Khan
Jisu Huh
Jaideep Srivastava
Fri Mar 27 2020, 10:30am–12:00pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Guanxiong Huang
Additional Authors
Hai Liang
Fri Mar 27 2020, 10:30am–12:00pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Glenna L. Read
Additional Authors
Yen-I Lee
Jihoon Kim
Youngji Seo
Shuoya Sun
Xuerong Lu
Sierra Brown
Taeyeon Kim
Wency Cai
Kevin Jones
Hyoyeun Jun
Jay Lim
Fri Mar 27 2020, 10:30am–12:00pm, Room 2 - San Marino
Fri Mar 27 2020, 10:30am–12:00pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Sarah Turnbull
Fri Mar 27 2020, 10:30am–12:00pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Anan Wan
Fri Mar 27 2020, 10:30am–12:00pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Rae Yule Kim
Fri Mar 27 2020, 10:30am–12:00pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Samantha Lavoi
Additional Authors
Eric Haley
Fri Mar 27 2020, 10:30am–12:00pm, Room 4 - Riviera
Fri Mar 27 2020, 10:30am–12:00pm, Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Rang Wang
Additional Authors
Sylvia Chan-Olmsted
Fri Mar 27 2020, 10:30am–12:00pm, Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Nicholas Sarafolean
Additional Authors
Alexander Carter
Fri Mar 27 2020, 10:30am–12:00pm, Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Sujin Kim
Additional Authors
Sukki Yoon
Tae Hyun Baek
Yeonshin Kim
Yung Kyun Choi
Fri Mar 27 2020, 10:30am–12:00pm, Room 4 - Riviera
Submission Type
Full Paper
Lead Author
WooJin Kim
Additional Authors
Un Chae Chung
Fri Mar 27 2020, 10:30am–12:00pm, Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Marla B. Royne (Stafford)
Fri Mar 27 2020, 1:30pm–3:00pm, Room 1 - Sorrento
Fri Mar 27 2020, 1:30pm–3:00pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Shiyun Tian
Additional Authors
Wan-Hsiu Sunny Tsai
Weiting Tao
Michelle I. Seelig
Fri Mar 27 2020, 1:30pm–3:00pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Chris R. Noland
Additional Authors
Taylor Jing Wen
Fri Mar 27 2020, 1:30pm–3:00pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Mikyeung Bae
Fri Mar 27 2020, 1:30pm–3:00pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Jackson Carter
Additional Authors
Jing (Taylor) Wen
Chang-Dae Ham
Fri Mar 27 2020, 1:30pm–3:00pm, Room 2 - San Marino
Fri Mar 27 2020, 1:30pm–3:00pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Delia Cristina Balaban
Additional Authors
Meda Mucundorfeanu
Brigitte Naderer
Fri Mar 27 2020, 1:30pm–3:00pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Hojoon Choi
Additional Authors
Kyunga Yoo
Tom Reichert
Temple Northup
Fri Mar 27 2020, 1:30pm–3:00pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Sukki Yoon
Additional Authors
Hye Jin Bang
Dongwon Choi
Tae Hyun Baek
Yeonshin Kim
Yung Kyun Choi
Fri Mar 27 2020, 1:30pm–3:00pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Sigal Segev
Additional Authors
Yu Liu
Fri Mar 27 2020, 1:30pm–3:00pm, Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Claire M. Segijn
Additional Authors
Wei-Na Lee
Juliana Fernandes
Carrie La Ferle
Beth Barnes
Martin Eisend
Chelsea St. Clair
Fri Mar 27 2020, 3:15pm–4:45pm, Room 1 - Sorrento
Fri Mar 27 2020, 3:15pm–4:45pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Olga Shabalina
Additional Authors
Michelle Nelson
Elena Trofimenko
Fri Mar 27 2020, 3:15pm–4:45pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Juliet Stantz
Additional Authors
Niki Sasiela
Tao Deng
Juan Mundel
Fri Mar 27 2020, 3:15pm–4:45pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Mark Yi-Cheon Yim
Additional Authors
Young K. Kim
JeongGyu Lee
Chan Yun Yoo
Fri Mar 27 2020, 3:15pm–4:45pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Ying Huang
Fri Mar 27 2020, 3:15pm–4:45pm, Room 2 - San Marino
Fri Mar 27 2020, 3:15pm–4:45pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Wonkyung Kim
Additional Authors
Nora Rifon
Fri Mar 27 2020, 3:15pm–4:45pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Tae Hyun Baek
Additional Authors
Sukki Yoon
Fri Mar 27 2020, 3:15pm–4:45pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Taylor Jing Wen
Additional Authors
Jing Yang
Yilang Peng
Fri Mar 27 2020, 3:15pm–4:45pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Taylor Jing Wen
Additional Authors
Chang Won Choi
Linwan Wu
Fri Mar 27 2020, 3:15pm–4:45pm, Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Edward Timke
Additional Authors
Sara Champlin
Kevin D. Thomas
Peggy Kreshel
Minjie Li
Troy Elias
Sat Mar 28 2020, 8:30am–10:00am, Room 1 - Sorrento
Sat Mar 28 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Dongjae (Jay) Lim
Additional Authors
Tae Hyun Baek
Sukki Yoon
Yeonshin Kim
Sat Mar 28 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Tao Deng
Additional Authors
Dawn Pysarchik
Sat Mar 28 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Tyler Milfeld
Sat Mar 28 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Sun-Young Park
Sat Mar 28 2020, 8:30am–10:00am, Room 2 - San Marino
Sat Mar 28 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Melika Kordrostami
Additional Authors
Russell N Laczniak
Sat Mar 28 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Kristin Stewart
Additional Authors
Vassilis Dalakas
Danielle Eells
Sat Mar 28 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Kasey Windels
Additional Authors
Sara Champlin
Heidi Makady
Sat Mar 28 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Ioannis G. Theodorakis
Additional Authors
Grigorios Painesis
Sat Mar 28 2020, 8:30am–10:00am, Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Jef Richards
Sat Mar 28 2020, 10:00am–11:00am, Room 2 - San Marino
Submission Type
Special Topics Session
Lead Author
Tanya Ryan
Sat Mar 28 2020, 11:00am–12:30pm, Room 1 - Sorrento
Sat Mar 28 2020, 11:00am–12:30pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Harsha Gangadharbatla
Additional Authors
Christopher Vardeman
Sat Mar 28 2020, 11:00am–12:30pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Su Yeon Cho
Additional Authors
Huixin Deng
Soyoon Kim
Sat Mar 28 2020, 11:00am–12:30pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Anan Wan
Additional Authors
Linwan Wu
Jingjing Zhang
Sat Mar 28 2020, 11:00am–12:30pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Eunseon (Penny) Kwon
Additional Authors
Ashley E. English
Laura F. Bright
Sat Mar 28 2020, 11:00am–12:30pm, Room 2 - San Marino
Sat Mar 28 2020, 11:00am–12:30pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Shuoya Sun
Additional Authors
Nathaniel Evans
Sat Mar 28 2020, 11:00am–12:30pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Bartosz W. Wojdynski
Additional Authors
Laura Hudgens
Marilyn Primovic
Nah Ray Han
Taeyeon Kim
Nathaniel J. Evans
Sat Mar 28 2020, 11:00am–12:30pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Nazmul Rony
Additional Authors
Doyle Yoon
Sat Mar 28 2020, 11:00am–12:30pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
DongJae Lim
Additional Authors
Nathaniel J. Evans
Marilyn June Primovic
Sat Mar 28 2020, 11:00am–12:30pm, Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Aziz Muqaddam
Additional Authors
Dale Blasingame
Keith Quesenberry
Samuel Tham
Laeeq Khan
Jessica Pucci
Sat Mar 28 2020, 2:15pm–3:45pm, Room 1 - Sorrento
Sat Mar 28 2020, 2:15pm–3:45pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Eunah Kim
Additional Authors
Jisu Huh
Sat Mar 28 2020, 2:15pm–3:45pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Seunghyun Kim
Additional Authors
Doyle Yoon
Glenn Leshner
Seounmi Youn
Sat Mar 28 2020, 2:15pm–3:45pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Gauze Kitirattarkarn
Sat Mar 28 2020, 2:15pm–3:45pm, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Caitlin McLaughlin
Additional Authors
Kai Haverila
Matti Haverila
Sat Mar 28 2020, 2:15pm–3:45pm, Room 2 - San Marino
Sat Mar 28 2020, 2:15pm–3:45pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Linwan Wu
Additional Authors
Taylor Jing Wen
Sabrina Habib
Sat Mar 28 2020, 2:15pm–3:45pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Emily Buteau
Additional Authors
Joonghwa Lee
Soojung Kim
Sat Mar 28 2020, 2:15pm–3:45pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Wanhsiu Sunny Tsai
Additional Authors
Yu Liu
Ching-Hua Chuan
Sat Mar 28 2020, 2:15pm–3:45pm, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Claire Moeller
Additional Authors
Jameson Hayes
Nancy H. Brinson
Gregory J. Bott
Sat Mar 28 2020, 2:15pm–3:45pm, Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Michael Weigold
Sun Mar 29 2020, 8:30am–10:00am, Room 1 - Sorrento
Sun Mar 29 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Matthew Pittman
Additional Authors
Eric Haley
Sun Mar 29 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Taeyeon Kim
Additional Authors
Glenna L. Read
Sun Mar 29 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Nah Ray Han
Additional Authors
Joe Phua
Jihoon (Jay) Kim
Sun Mar 29 2020, 8:30am–10:00am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Xinyu Lu
Additional Authors
Debarati Das
Jisu Huh
Jaideep Srivastava
Sun Mar 29 2020, 8:30am–10:00am, Room 2 - San Marino
Sun Mar 29 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Benjamin K. Johnson
Additional Authors
Lisette van Baarsen
Sun Mar 29 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Hanyoung Kim
Additional Authors
Youngji Seo
Hye Jin Yoon
Jeong Yeob Han
Youngjee Ko
Sun Mar 29 2020, 8:30am–10:00am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Elizabeth Crisp Crawford
Additional Authors
Isahn Kodagoda Peiris
Rajani Ganesh-Pillai
Sun Mar 29 2020, 8:30am–10:00am, Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Colin Campbell
Additional Authors
Justine Rapp Farrell
Cristel A. Russell
Sara Rosengren
Dylan Conroy
Sun Mar 29 2020, 10:15am–11:45am, Room 1 - Sorrento
Sun Mar 29 2020, 10:15am–11:45am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Sydney Chinchanachokchai
Additional Authors
Theeranuch Pusaksrikit
Sun Mar 29 2020, 10:15am–11:45am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Shiyun Tian
Additional Authors
Ruoyu Sun
Qian Huang
John Petit
Sun Mar 29 2020, 10:15am–11:45am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Rick T. Wilson
Additional Authors
Daniel W. Baack
Sun Mar 29 2020, 10:15am–11:45am, Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Khalid Alharbi
Additional Authors
Joon Kim
Chris Noland
Jackson Carter
Sun Mar 29 2020, 10:15am–11:45am, Room 2 - San Marino
Sun Mar 29 2020, 10:15am–11:45am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Yuhosua Ryoo
Additional Authors
Minette Drumwright
Lucy Atkinson
Sun Mar 29 2020, 10:15am–11:45am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Rahnuma Ahmed
Additional Authors
Glenn Leshner
Doyle Yoon
Sun Mar 29 2020, 10:15am–11:45am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Chen Lou
Additional Authors
Quan Xie
Sun Mar 29 2020, 10:15am–11:45am, Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Naa Amponsah Dodoo
Additional Authors
Seounmi Han Youn
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