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Annual Conference 2019

March 28–31, 2019

Marriott City Center, Dallas, TX

Proposal authors of accepted papers can use the tool below (scroll down) to see where they have been placed in the agenda. Note: Special Topics sessions - Only the submitter's name is searchable, not panelists. [If you wish an overview of the conference please click here: Conference Overview Agenda.

Please use this search form to:

To see the full agenda, leave all drop-downs blank, and simply click on "Search." Please note that there are some options you may select once you have searched. (Please do not be confused about something that looks like "1.1 Digital Advertising" as this is simply a title of a group of sessions.

Contact the AAA Conference Office to accept the session assignment, or to request a change due to a conflict. Call (727) 940-2658 x 2004 if you have questions. Please be sure to reference the session title(s), date(s) and time(s) if you contact us.


1.1 Digital Advertising

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Additional Authors

1.1a An Empirical Study on the Presence Framework: Effects of Interactivity, Vividness, and Media Novelty on Immersive VR Advertisement

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Rahnuma Ahmed, North South University
Authors in the order to be printed.

Rahnuma Ahmed, North South University; Doyle Yoon, University of Oklahoma; Glenn Leshner, University of Oklahoma

Additional Authors

Doyle Yoon, University of Oklahoma
Glenn Leshner, University of Oklahoma

1.1b Contrasting User Generated Videos Versus Brand Generated Videos on Amazon.com

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Vaibhav Diwanji, Florida State University
Authors in the order to be printed.

Vaibhav Diwanji, Florida State University; Juliann Cortese, Florida State University

Additional Authors

Juliann Cortese, Florida State University

1.1c 'It’s My Virtual Space, Not Yours': The Effect of Personalized Native Ad within Social Media

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Jihye Kim, University of Kentucky
Authors in the order to be printed.

Jihye Kim, University of Kentucky; Hyun Ju Jeong, University of Kentucky

Additional Authors

Hyun Ju Jeong, University of Kentucky

1.1d What Makes Twitter Brand Posts Engaging

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Keith Quesenberry, Messiah College
Authors in the order to be printed.

Keith Quesenberry, Messiah College; Michael Coolsen, Shippensburg University

Additional Authors

Michael Coolsen, Shippensburg University

1.2 Issues Around the World

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Additional Authors

1.2a Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Kathy Tian, University of Illinois
Authors in the order to be printed.

Kathy Tian, University of Illinois; Mike Yao, University of Illinois

Additional Authors

Mike Yao, University of Illinois

1.2b Does Media Coverage Impact Place Brands? A Natural Experiment Examining the Impact of the 2015 Refugee Crisis on the International Place Brand of Hungary

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Harsh Taneja, University of Illinois
Authors in the order to be printed.

Anna Maikova, University of Missouri; Harsh Taneja, University of Illinois

Additional Authors

Anna Maikova, University of Missouri

1.2c The Effects of Ad Negativity on Political Digital Advertising Engagement: A Computational Case Study of Russian Facebook and Instagram Content

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Christopher Vargo, University of Colorado
Authors in the order to be printed.

Chris Vargo, University of Colorado; Toby Hopp, University of Colorado

Additional Authors

Tobias Hopp, University of Colorado

1.3 Celebrity and Luxury

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Additional Authors

1.3a Self-presentation and Interactivity: How Message Features Influence Consumers’ Perception of Luxury Brands’ Social Media Advertising and Perception of Brand

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Huan Chen, University of Florida
Authors in the order to be printed.

Huan Chen, University of Florida; Ye Wang, University of Missouri

Additional Authors

Ye Wang, University of Missouri

1.3b The Role of Celebrity-Consumer Emotional Bond: The Impact of Endorser-Consumer Emotional Attachment on Attitude and Conation in the Context of Endorser-Product Fit

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Joongsuk Lee, Sungkyunkwan University
Authors in the order to be printed.

Joongsuk Lee, Sungkyunkwan University

Additional Authors

1.3c To Be Human or Not to Be: Contrasting Brand Personality and Consumer-Brand Relationships of Nostalgic and Non-Nostalgic Brands

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Seounmi Youn, Emerson College
Authors in the order to be printed.

Seounmi Youn, Emerson College; Naa Amponsah Dodoo, Emerson College

Additional Authors

Naa Amponsah Dodoo, Emerson College

1.3d Understanding When Hedonic Appeal Works Better Than Meaningful Appeal in Motivating Potential Givers to Provide Supports to Nonprofit Organizations

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Janice Cho, Texas Tech University
Authors in the order to be printed.

Janice Cho, Texas Tech University; Wonseok (Eric) Jang, Texas Tech University; Soojin Kim, Louisiana State University

Additional Authors

Wonseok Eric Jang, Texas Tech University
Soojin Kim, Louisiana State University

1.4 Special Topic Session

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
4-Plaza Ballroom C

First & Corresponding Author

Additional Authors

Can Data Drive Consumer Insights?

Friday, March 29, 2019 at 8:30 AM–10:00 AM CDT
4-Plaza Ballroom C

First & Corresponding Author

Steven Edwards, Southern Methodist University
Authors in the order to be printed.

Steven Edwards, Southern Methodist University; Marie Bos, The Integer Group: Global Commerce Agency; Ann Burke, AT&T Business Marketing; Vicki Cutwright, Wyndham Hotels & Resorts; Lisa Haayen, HumanSpeak

Additional Authors

2.1 Gender In Advertising

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
1-Normandy A

First & Corresponding Author

Additional Authors

2.1a Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
1-Normandy A

First & Corresponding Author

Martin Eisend, European University Viadrina
Authors in the order to be printed.

Martin Eisend, European University Viadrina; Erik Hermann, European University Viadrina

Additional Authors

Erik Hermann, European University Viadrina

2.1b Does Femvertising Sell? A Data Mining Investigation of Consumer Conversations Around Dove’s Campaign for Real Beauty on YouTube

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
1-Normandy A

First & Corresponding Author

Yang Feng, San Diego State University
Authors in the order to be printed.

Yang Feng, San Diego State University; Huan Chen, University of Florida; Li He, Qualcomm Technologies Inc.

Additional Authors

Huan Chen, University of Florida
Li He, Qualcomm Technologies Inc.

2.1c En-Gendering Power and Empowerment in Advertising: A Content Analysis

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
1-Normandy A

First & Corresponding Author

Wan-Hsiu Sunny Tsai, University of Miami
Authors in the order to be printed.

Wan-Hsiu Sunny Tsai, University of Miami; Aya Shata, University of Miami; Shiyun Tian, University of Miami

Additional Authors

Aya Sami Shata, University of Miami
Shiyun Tian, University of Miami

2.1d Males in Advertising: A Content Analysis of Objectified Male Images

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
1-Normandy A

First & Corresponding Author

Adrienne Muldrow, East Carolina University
Authors in the order to be printed.

Adrienne Muldrow, East Carolina University

Additional Authors

2.2 Consumer Control

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
2-Normandy B

First & Corresponding Author

Additional Authors

2.2a Ad Avoidance Predictors: An Ad Blocker User Perspective

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
2-Normandy B

First & Corresponding Author

Sylvia Chan-Olmsted, University of Florida
Authors in the order to be printed.

Sylvia Chan-Olmsted, University of Florida; Yoo Jin Chung, University of Florida; Xiaomeng "Maggie" Lan, University of Florida; Lisa-Charlotte Wolter, Hamburg Media School

Additional Authors

Yoo Jin Chung, University of Florida
Xiaomeng Maggie Lan, University of Florida
Lisa-Charlotte Wolter, Hamburg Media School

2.2b In-Stream Video Advertising: Effects of Congruence and Advertisement Positions on Consumer Response

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
2-Normandy B

First & Corresponding Author

Shuoya Sun, University of Georgia
Authors in the order to be printed.

Shuoya Sun, University of Georgia; Karen Whitehill King, University of Georgia

Additional Authors

Karen Whitehill King, University of Georgia

2.2c To Block or Not to Block? An Exploratory Study of Continuing and Future Ad Blocker Usage

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
2-Normandy B

First & Corresponding Author

Federico de Gregorio, University of Akron
Authors in the order to be printed.

Sydney Chinchanachokchai, University of Akron; Federico de Gregorio, University of Akron; Alexa Fox, University of Akron

Additional Authors

Sydney Chinchanachokchai, University of Akron
Alexa Fox, University of Akron

2.2d “Who is Watching Me?” – Effects of Perceived Agency of Tracking, Brand Trust and Website Credibility on Privacy Concerns Toward Online Behavioral Advertising

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
2-Normandy B

First & Corresponding Author

Xiaowen Xu, University of Connecticut
Authors in the order to be printed.

Xiaowen Xu, University of Connecticut; Tai-Yee Wu, National Chiao Tung University; David Atkin, University of Connecticut

Additional Authors

Tai-Yee Wu, National Chiao Tung University
David Atkin, University of Connecticut

2.3 Influencers

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
3-Bordeaux

First & Corresponding Author

Additional Authors

2.3a Do Endorsers Lose Credibility When They Try Too Hard to Sell? Interactive Effects of Instagram Profile Sources and Product Placements on Credibility and Brand Atittude

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
3-Bordeaux

First & Corresponding Author

Aziz Muqaddam, Michigan State University
Authors in the order to be printed.

Aziz Muqaddam, Michigan State University; Seunga Venus Jin, Sejong University

Additional Authors

Seunga Venus Jin, Sejong University

2.3b Influencer Credibility and Sponsorship Disclosure Effects on Ad Recognition and Resistance to #Sponsored Instagram Posts

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
3-Bordeaux

First & Corresponding Author

Mengtian Jiang, University of Kentucky
Authors in the order to be printed.

Mengtian Jiang, University of Kentucky; Nora Rifon, Michigan State University; Esther Thorson, Michigan State University

Additional Authors

Nora Rifon, Michigan State University
Esther Thorson, Michigan State University

2.3c Influencer Marketing: Relationship Norm Moderates the Effect of Influencer-Product Congruence on Social Media

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
3-Bordeaux

First & Corresponding Author

Ilyoung Ju, Bowling Green State University
Authors in the order to be printed.

Ilyoung Ju, Bowling Green State University; Chen Lou, Nanyang Technological University

Additional Authors

Chen Lou, Nanyang Technological University

2.3d Understanding YouTube Personality Communities: Conceptualization and Typologies

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
3-Bordeaux

First & Corresponding Author

Rang Wang, University of Florida
Authors in the order to be printed.

Rang Wang, University of Florida

Additional Authors

2.4 Special Topic Session

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
4-Plaza Ballroom C

First & Corresponding Author

Additional Authors

Advertising's People Problem: A View from Four Continents

Friday, March 29, 2019 at 1:00 PM–2:30 PM CDT
4-Plaza Ballroom C

First & Corresponding Author

Padmini Patwardhan, Winthrop University
Authors in the order to be printed.

Padmini Patwardhan, Winthrop University; Sabrina Habib, University of South Carolina; Hemant Patwardhan, Winthrop University; Gayle Kerr, Queensland University of Technology; Louise Kelly, Queensland University of Technology; Falguni Vasavada-Oza, MICA; Kathy Mortimer, University of Northhampton; Sally Laurie, University of Northhampton

Additional Authors

Hemant Patwardhan, Winthrop University
Sabrina Habib, University of South Carolina
Gayle Kerr, Queensland University of Technology
Louise Kelly, Queensland University of Technology
Falguni Vasavada-Oza, MICA
Kathleen Mortimer, University of Northhampton
Sally Laurie, University of Northhampton

3.1 Advertising and Change

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
1-Normandy A

First & Corresponding Author

Additional Authors

3.1a Balancing Impressiveness and Favorability: A Qualitative Study on an Emerging Type of Advertising in China

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
1-Normandy A

First & Corresponding Author

Liu Liu, University of Florida
Authors in the order to be printed.

Liu Liu, University of Florida; Huan Chen, University of Florida

Additional Authors

Huan Chen, University of Florida

3.1b Does ‘Inspiration Porn’ Inspire? How Model Disability and Level of Challenge Impact Affective Responses and Attitudinal Evaluations of Advertising

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
1-Normandy A

First & Corresponding Author

Summer Shelton, University of Florida
Authors in the order to be printed.

Summer Shelton, University of Florida; Frank Waddell, University of Florida

Additional Authors

Frank Waddell, University of Florida

3.1c Effects of Informational/Transformational Appeals in Issue/Image Political Advertising: A Multi-Group Structural Equation Modeling Study

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
1-Normandy A

First & Corresponding Author

Feng Shen, Saint Joseph's University
Authors in the order to be printed.

Feng Shen, Saint Joseph's University

Additional Authors

3.1d Mind the Gap: Using Transit Advertising to Influence Consumer Attitudes Toward Climate Change

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
1-Normandy A

First & Corresponding Author

Rick Wilson, Texas State University
Authors in the order to be printed.

Rick Wilson, Texas State University; Jill Lohmeier, University of Massachusetts; David Lustick, University of Massachusetts; Bob Chen, University of Massachusetts

Additional Authors

Jill Lohmeier, University of Massachusetts
David Lustick, University of Massachusetts
Bob Chen, University of Massachusetts

3.2 Social Media

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
2-Normandy B

First & Corresponding Author

Additional Authors

3.2a Are Sincere Looking Social Media Influencers Better Brand Endorsers? An Investigation of Influencer Personality, Consumer Envy and Identification

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
2-Normandy B

First & Corresponding Author

Jung Ah Lee, University of Texas
Authors in the order to be printed.

Jung Ah Lee,University of Texas; Matthew Eastin, University of Texas

Additional Authors

Matthew Eastin, University of Texas

3.2b The Effects of Influencers and Sponsorship Disclosure in Instagram Product Review

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
2-Normandy B

First & Corresponding Author

Yoo Jin Chung, University of Florida
Authors in the order to be printed.

Yoo Jin Chung, University of Florida; Susanna Lee, University of Florida; Eunice Kim, Ewha Womans University

Additional Authors

Susanna Lee, University of Florida
Eunice Kim, Ewha Womans University

3.2c The Focus Talks: Impact of Regulatory Focus on Social Media Language and Advertising Effectiveness

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
2-Normandy B

First & Corresponding Author

Giang V. Pham, University of Illinois at Urbana-Champaign
Authors in the order to be printed.

Giang V. Pham, University of Illinois at Urbana-Champaign

Additional Authors

3.2d The Role of Ad Likeability in the Relationship Between Ad Factors and Consumer Engagement on Twitter

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
2-Normandy B

First & Corresponding Author

Gawon Kim, Louisiana State University
Authors in the order to be printed.

Gawon Kim, Louisiana State University; Yongick Jeong, Louisiana State University; Ian Skupski, Louisiana State University

Additional Authors

Yongick Jeong, Louisiana State University
Ian Skupski, Louisiana State University

3.3 Mood, Gratitude and Death

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
3-Bordeaux

First & Corresponding Author

Additional Authors

3.3a Death in Advertising: The Last Taboo?

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
3-Bordeaux

First & Corresponding Author

Jane Caulfield, University of Saskatchewan
Authors in the order to be printed.

Jane Caulfield, University of Saskatchewan; Michelle Day, University of Saskatchewan; Barbara Phillips, University of Saskatchewan

Additional Authors

Michelle Day, Edwards School of Business
Barbara Phillips, University of Saskatchewan

3.3b Do Consumers Feel Gratitude Toward the Advertising? Study on Consumers’ Evaluation of Advertising from the Gratitude Perspective

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
3-Bordeaux

First & Corresponding Author

Doyle Yoon, University of Oklahoma
Authors in the order to be printed.

Doyle Yoon, University of Oklahoma; Sang Chon Kim, University of Oklahoma

Additional Authors

Sang Chon Kim, University of Oklahoma

3.3c Positive Mood Obscures, Negative Mood Alerts: The Interplay between Mood and Disclosure Language on the Effectiveness of Native Advertising

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
3-Bordeaux

First & Corresponding Author

Taylor Jing Wen, University of South Carolina
Authors in the order to be printed.

Taylor Jing Wen, University of South Carolina; Linwan Wu, University of South Carolina; Naa Amponsah Dodoo, Emerson College; Chris Noland, University of South Carolina; Eunice Kim, Ewha Womans University

Additional Authors

Linwan Wu, University of South Carolina
Naa Amponsah Dodoo, Emerson College
Chris Noland, University of South Carolina
Eunice Kim, Ewha Womans University

3.4 Special Topic Session

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
4-Plaza Ballroom C

First & Corresponding Author

Additional Authors

Art or Science? The Challenge of Teaching Media Planning in 2019

Friday, March 29, 2019 at 2:45 PM–4:15 PM CDT
4-Plaza Ballroom C

First & Corresponding Author

Janet Rose, University of Kansas
Authors in the order to be printed.

Helen Katz, Publicis Groupe & De Paul University; Sela Sar, University of Illinois at Urbana-Champaign; Jay Newell, Iowa State University; Lisa Dobias, University of Texas at Austin; Dave Wilcox, Marquette University; Janet Rose, University of Kansas

Additional Authors

4.1 Advertising and Health

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Additional Authors

4.1a Branding for Health Products: Effect on Condom Purchase and Use Intentions

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Juan Mundel, DePaul University
Authors in the order to be printed.

Juan Mundel, DePaul University

Additional Authors

4.1b Electronic Cigarette Advertising on Instagram: Influence of Advertising Message Claims and Health Warning Labels on Consumers’ Attitudes and Behavioral Intentions towards Electronic Cigarettes

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Joe Phua, University of Georgia
Authors in the order to be printed.

Joe Phua, University of Georgia; DongJae (Jay) Lim, University of Georgia

Additional Authors

DongJae Lim, University of Georgia

4.1c "It’s Time to Make a Change”: Content Analysis of Food and Beverage Advertisements on Nickelodeon

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Regina Ahn, University of Illinois
Authors in the order to be printed.

Regina Ahn, University of Illinois; Jie (Doreen) Shen,University of Illinois; Xuanjun Gong, University of Illinois; Chen Chen, University of Illinois; Weizi Liu, University of Illinois; Michelle Nelson, University of Illinois; Gail Ferguson, University of Illinois

Additional Authors

Jie(Doreen) Shen, University of Illinois
Xuanjun Gong, University of Illinois
Chen Chen, University of Illinois
Weizi Liu, University of Illinois
Michelle Nelson, University of Illinois
Gail Ferguson, University of Illinois

4.1d Kids' Restaurant Menus: Formatting Can Significantly Impact Food Choice

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Anna McAlister, Endicott College
Authors in the order to be printed.

Shannon Harris, Endicott College; Anna McAlister, Endicott College

Additional Authors

Shannon Harris, Endicott College

4.2 Empowerment and Gender

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Additional Authors

4.2a "#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-Market Cosmetic Brands

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Taeyeon Kim, University of Georgia
Authors in the order to be printed.

Taeyeon Kim, University of Georgia; Joe Phua, University of Illinois

Additional Authors

Joe Phua, University of Georgia

4.2b All Brands Welcome? An Exploration of How Brand-Cause Fit Shapes Messages in Femvertisements

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Sara Champlin, University of North Texas
Authors in the order to be printed.

Sara Champlin, University of North Texas; Yvette Sterbenk, Ithaca College; Kasey Windels, University of Florida; Maddison Poteet, University of North Texas

Additional Authors

Yvette Sterbenk, Ithaca College
Kasey Windels, University of Florida
Maddison Poteet, University of North Texas

4.2c Differential Influence of Feminist Perspectives on Evaluative Responses to Female Nudity in Advertising

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Hojoon Choi, University of Houston
Authors in the order to be printed.

Hojoon Choi, University of Houston; Kyunga Yoo, KT Corporation

Additional Authors

Kyunga Yoo, KT Corporation

4.2d Post-Femvertising: How Award-Winning Femvertising Messages Draw upon Elements of Post-Feminist Discourse

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Kasey Windels, University of Florida
Authors in the order to be printed.

Kasey Windels, University of Florida; Sara Champlin, University of North Texas; Summer Shelton, University of Florida; Yvette Sterbenk, Ithaca College

Additional Authors

Sara Champlin, University of North Texas
Summer Shelton, University of Florida
Yvette Sterbenk, Ithaca College

4.3 Messages

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Additional Authors

4.3a Narrative Message and Virtual Reality: The Impact of Telepresence and Transportation on Consumer Learning in the Real Estate Industry

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Chen Chen, University of Illinois
Authors in the order to be printed.

Chen Chen, University of Illinois

Additional Authors

4.3b Only For You vs. Only Today: How Should These Be Implemented? The Interaction Effect of Restrictions and Engagement

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Sujin Kim, University of Texas
Authors in the order to be printed.

Sujin Kim, University of Texas; Kacy Kim, Bryant University; Sukki Yoon, Bryant University

Additional Authors

Kacy Kim, Bryant University
Sukki Yoon, Bryant University

4.3c Self-Brand Connection, Psychological Distance, and Ad Message Strategy: The Effect of Self-Brand Connection on Ad Effectiveness

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

So Young Lee, University of Texas
Authors in the order to be printed.

So Young Lee, University of Texas; Chan Yoo, Saint Joseph's University; Dong Hoo Kim, University of North Carolina; Yoon Hi Sung, University of Texas

Additional Authors

Chan Yoo, Saint Joseph's University
Dong Hoo Kim, Ph.D, University of North Carolina
Yoon Hi Sung, University of Texas

4.3d Testing the Extent of the ‘Immersive’ Experience with Narrative Advertising

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Eunjin Kim, University of Southern California
Authors in the order to be printed.
Eunjin Kim, University of Southern California; Sidharth Muralidharan, Southern Methodist University; Heather Shoenberger, Pennsylvania State University
 
 

Additional Authors

Sidharth Muralidharan, Southern Methodist University
Heather Shoenberger, Pennsylvania State University

4.4 Special Topic Session

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
4-Plaza Ballroom C

First & Corresponding Author

Additional Authors

Teaching Creativity In The Age of Artificial Intelligence and Data Stream

Saturday, March 30, 2019 at 8:30 AM–10:00 AM CDT
4-Plaza Ballroom C

First & Corresponding Author

Sabrina Habib, University of South Carolina
Authors in the order to be printed.

Sabrina Habib, University of South Carolina; Jorge Villegas, University of Illinois; Thomas Vogel, Emerson College

Additional Authors

Thomas Vogel, Emerson College
Jorje Villegas, University of Illinois

5.1 Advertising Profession

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
1-Normandy A

First & Corresponding Author

Additional Authors

5.1a Does Personality Influence Attitudes Toward Workspace and Collaboration in the Creative Industries? An Exploratory Study.

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
1-Normandy A

First & Corresponding Author

Rose Needle, University of South Carolina
Authors in the order to be printed.

Rose Needle, University of South Carolina; Karen Mallia, University of South Carolina

Additional Authors

Ms. Karen L. Mallia, M.A., University of South Carolina

5.1b Personalization Effects in Recruitment Advertising: The Mediating Role of Considerateness

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
1-Normandy A

First & Corresponding Author

Jean Pfiffelmann, Jean Moulin Lyon 3 University
Authors in the order to be printed.

Jean Pfiffelmann, Jean Moulin Lyon 3 University; Sébastien Soulez, Jean Moulin Lyon 3 University; Nathalie Dens, University of Antwerp

Additional Authors

Sébastien Soulez, Jean Moulin Lyon 3 University
Nathalie Dens, University of Antwerp

5.1c Understanding Advertising Client-Agency Relationships in China: The Impact of Relationship Quality and Guanxi on Agency Performance

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
1-Normandy A

First & Corresponding Author

Shu-Chuan Chu, DePaul University
Authors in the order to be printed.

Shu-Chuan Chu, DePaul University; Yang Cao, Shanghai Institute of Technology; Jing Yang, Loyola University; Juan Mundel, DePaul University

Additional Authors

Yang Cao, Shanghai Institute of Technology
Jing Yang, Loyola University
Juan Mundel, DePaul University

5.1d What Novice Creatives Need to Know Beyond Their Portfolio

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
1-Normandy A

First & Corresponding Author

Robyn Blakeman, University of Tennessee
Authors in the order to be printed.

Robyn Blakeman, University of Tennessee

Additional Authors

5.2 Regulation

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
2-Normandy B

First & Corresponding Author

Additional Authors

5.2a A Content Analysis of EvanTube HD Sponsored Unboxing Videos’ Adherence to CARU Guidance

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
2-Normandy B

First & Corresponding Author

Regina Ahn, University of Illinois
Authors in the order to be printed.

Regina Ahn, University of Illinois; Mariea Grubbs Hoy, University of Tennessee; Yoon Ah Lee, University of Illinois; Cecilia Zhou, University of Hong Kong

Additional Authors

Mariea Grubbs Hoy, University of Tennessee
Yoon Ah Lee, University of Illinois
Cecilia Zhou, University of Hong Kong

5.2b Are Influencer Sponsorship Disclosure Hashtags FTC Compliant? A Social Listening Analysis of 2016 and 2017 Tweets

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
2-Normandy B

First & Corresponding Author

Courtney Carpenter Childers, University of Tennessee
Authors in the order to be printed.

Courtney Carpenter Childers, University of Tennessee; Mariea G. Hoy, University of Tennessee; Brandon Boatwright, University of Tennessee; Betsy DeSimone, University of Tennessee

Additional Authors

5.2c College-aged Female Consumers’ Meanings of the Digitally-Enhanced Figures in Fashion Advertising and Their interpretations on the Photoshop Disclaimer Law

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
2-Normandy B

First & Corresponding Author

Hoyoung Anthony Ahn, Pepperdine University
Authors in the order to be printed.

Hoyoung Anthony Ahn, Pepperdine University

Additional Authors

5.2d The Effects of Sponsorship Disclosure in eWOM and Underlying Mechanism

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
2-Normandy B

First & Corresponding Author

Alexander Pfeuffer, University of Georgia
Authors in the order to be printed.

Alexander Pfeuffer, University of Georgia; Jisu Huh, University of Minnesota

Additional Authors

Jisu Huh, University of Minnesota

5.3 Multitasking

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
3-Bordeaux

First & Corresponding Author

Additional Authors

5.3a Generation Matters? Examining How U.S. Consumers Respond and Process Product Placement: Test of Serial Mediation Model by Generations

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
3-Bordeaux

First & Corresponding Author

Chang Dae Ham, Korean American Communication Association
Authors in the order to be printed.

Cahng-Dae Ham, Korean American Communication Association; Sela Sar, University of Illinois; Un Chae Chung, University of Illinois

Additional Authors

Sela Sar, University of Illinois
Un Chae Chung, M.S., University of Illinois

5.3b Getting a Little Too Personal? Positive and Negative Effects of Personalized Advertising on Online Multitaskers

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
3-Bordeaux

First & Corresponding Author

Jihoon (Jay) Kim, University of Georgia
Authors in the order to be printed.

Jihoon Kim, University of Georgia; Bart Wojdynski, University of Georgia; Taeyeon Kim, University of Georgia; Hyoyeun Jun, University of Georgia

Additional Authors

Bartosz Wojdynski, University of Georgia
Taeyeon Kim, University of Georgia
Hyoyeun Jun, University of Georgia

5.3c How Multitasking Preference and Media Multitasking Behavior Influence General Advertising Perceptions

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
3-Bordeaux

First & Corresponding Author

Jiachen Yao, University of Illinois
Authors in the order to be printed.

Jiachen Yao, University of Illinois; Yilin Ren, University of Illinois; Seo Yoon Lee, University of Illinois; Xuanjun Gong, University of Illinois; Regina Ahn, University of Illinois; Joseph Yun, University of Illinois; Brittany Duff, University of Illinois; Kevin Wise, University of Illinois

Additional Authors

Yilin Ren, University of Illinois
Seo Yoon Lee, University of Illinois
Xuanjun Gong, University of Illinois
Regina Ahn, University of Illinois
Joseph Yun, University of Illinois
Brittany Duff, University of Illinois
Kevin Wise, University of Illinois

5.3d When Multitasking Becomes a Necessity: Influences of Media Multitasking and Additional Ad Exposure on Recognition and Attitude Toward Placed Product in Video

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
3-Bordeaux

First & Corresponding Author

Shili Xiong, University of Illinois
Authors in the order to be printed.

Shili Xiong, University of Illinois; Brittany Duff, University of Illinois

Additional Authors

Brittany Duff, University of Illinois

5.4 Special Topic Session

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
4-Plaza Ballroom C

First & Corresponding Author

Additional Authors

From Nike to Pepsi: Best and Worst Practices in Brand Activism Research and Teaching

Saturday, March 30, 2019 at 11:00 AM–12:30 PM CDT
4-Plaza Ballroom C

First & Corresponding Author

Sara Champlin, University of North Texas
Authors in the order to be printed.

Sara Champlin, University of North Texas; Glenn Griffin, University of Colorado; Juli James, University of North Texas; Yvette Sterbenk, Ithaca College

Additional Authors

Glenn Griffin, University of Colorado
Juli James, University of North Texas
Yvette Sterbenk, Ithaca College

6.1 Potpourri of Useful Insights

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
1-Normandy A

First & Corresponding Author

Additional Authors

6.1a Audience’s Attention to the Youtube Pre-Roll Advertising: Eye-Tracking Approach

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
1-Normandy A

First & Corresponding Author

Doyle Yoon, University of Oklahoma
Authors in the order to be printed.

Doyle Yoon, University of Oklahoma; Ziho Kang, University of Oklahoma; Fuwei Sun, University of Oklahoma; Sang Chon Kim, University of Oklahoma

Additional Authors

Ziho Kang, University of Oklahoma
Fuwei Sun, University of Oklahoma
Sang Chon Kim, University of Oklahoma

6.1b Brands Like Humans VS Like Me: The Effectiveness of Brand Anthropomorphism on Warmth Perceptions and Buying in Corporate Social Responsibility

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
1-Normandy A

First & Corresponding Author

Hyun Ju Jeong, University of Kentucky
Authors in the order to be printed.

Hyun Ju Jeong, University of Kentucky; Jihye Kim, University of Kentucky

Additional Authors

Jihye Kim, University of Kentucky

6.1c Myself in Snapchat vs. Instagram: The Interactive Effect of Users’ Self-Construal and Their SNS Uses Related to the Efficacy of Advertisement

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
1-Normandy A

First & Corresponding Author

Dong Hoo Kim, University of North Carolina
Authors in the order to be printed.

Dong Hoo Kim, University of North Carolina; Joseph Cabosky, University of North Carolina; Michele Lynn Meyer, University of North Carolina

Additional Authors

Joseph Cabosky, University of North Carolina
Michele Meyer, University of North Carolina

6.1d When Brand Activism Advertising Campaign Goes Viral: An Analysis of Always #LikeAGirl Video Networks on YouTube

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
1-Normandy A

First & Corresponding Author

Mina Lee, Kookmin University
Authors in the order to be printed.

Mina Lee, Kookmin University; Hye Jin Yoon, Southern Methodist University

 

Additional Authors

Hye Jin Yoon, Southern Methodist University

6.2 Corporate Social Responsibility

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
2-Normandy B

First & Corresponding Author

Additional Authors

6.2a The Effect of Cartoon on Eco-Friendly Responses: The Role of Involvement and Moral Values

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
2-Normandy B

First & Corresponding Author

DongJae (Jay) Lim, University of Georgia
Authors in the order to be printed.

DongJae (Jay) Lim, University of Georgia; Tae Hyun Baek, University of Kentucky;Sukki Yoon, Bryant University; Yeonshin Kim, Myongji University

Additional Authors

6.2b The Impact of Message Concreteness and Level of Mental Construal on Consumer Response to Cause-Related Marketing Claims

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
2-Normandy B

First & Corresponding Author

Mikyeung Bae, Oklahoma State University
Authors in the order to be printed.

Mikyeung Bae, Oklahoma State University

Additional Authors

Mikyeung Bae, Oklahoma State University

6.2c Using Guilt and Shame Appeals in Narratives to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
2-Normandy B

First & Corresponding Author

Sidharth Muralidharan, Southern Methodist University
Authors in the order to be printed.

Sidharth Muralidharan, Southern Methodist University; Carrie la Ferle, Southern Methodist University; Eunjin (Anna) Kim, University of Southern California

Additional Authors

Carrie La Ferle, Southern Methodist University
Eunjin (Anna) Kim, University of Southern California

6.2d Vertical Individualism as a Motivating Factor in Perceiving CSR Advertising for East Asian Market

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
2-Normandy B

First & Corresponding Author

Yoon-Joo Lee, Washington State University
Authors in the order to be printed.

Yoon-Joo Lee, Washington State University; Huan Chen, University of Florida; Ruowen Wang, University of Florida

Additional Authors

Huan Chen, University of Florida
Ruowen Wang, University of Florida

6.3 Models and Dads

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
3-Bordeaux

First & Corresponding Author

Additional Authors

6.3a An Exploratory Look at Gen Z's Reception of Ads Featuring Stay-at-home and Involved Dads

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
3-Bordeaux

First & Corresponding Author

Harsha Gangadharbatla, University of Colorado
Authors in the order to be printed.

Harsha Gangadharbatla, University of Colorado; Deepti Khedekar, Freelance Marketing Professional

Additional Authors

Deepti Khedekar, Freelance Marketing Professional

6.3b Examining Consumer Response to Real and Edited Models: The Role of Model Realism

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
3-Bordeaux

First & Corresponding Author

Kathrynn Pounders, University of Texas
Authors in the order to be printed.

Kathrynn Pounders, University of Texas; Amanda Mabry-Flynn, University of Illinois; Sara Champlin, University of North Texas

Additional Authors

Amanda Mabry-Flynn, University of Illinois
Sara Champlin, University of North Texas

6.3c Examining How a Plus-Size Model in Advertising Generates Purchase Intention: A Perspective from Consumption Visions

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
3-Bordeaux

First & Corresponding Author

Mark Yim, University of Massachusetts
Authors in the order to be printed.

Mark Yim, University of Massachusetts; Eunice Kim, Ewha Womans University; Hongmin Ahn, Dongguk University

Additional Authors

Eunice Kim, Ewha Womans University
Hongmin Ahn, Dongguk University

6.3d “Normal-Sized” Models Do Sell: An Investigation From the User-Imagery Perspective

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
3-Bordeaux

First & Corresponding Author

Chen Lou, Nanyang Technological University
Authors in the order to be printed.

Chen Lou, Nanyang Technological University; Ilyoung Ju, Bowling Green State University

Additional Authors

Ilyoung Ju, Bowling Green State University

6.4 Special Topic Session

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
4-Plaza Ballroom C

First & Corresponding Author

Additional Authors

The Rise of Multitasking Consumer: Why Using Media and Devices at the Same Time is Relevant to Advertising

Saturday, March 30, 2019 at 2:00 PM–3:30 PM CDT
4-Plaza Ballroom C

First & Corresponding Author

Anastasia Kononova, Michigan State University
Authors in the order to be printed.

Anastasia G Kononova, Michigan State University; Zheng (Joyce) Wang, The Ohio State University; Prabu David, Michigan State University; Se-Hoon Jeong, Korea University; Claire Segijn, University of Minnesota; Sydney Chinchanachokchai, University of Akron; Robert Habeck, Omnicom Media Group; Brittany Duff, University of Illinois, Urbana-Champaign

Additional Authors

7.1 Pro-Social Advertising

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Additional Authors

7.1a Exploring Age Effects on Meaningful Messages: The Underlying Mechanisms of Elevation and Admiration

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Taylor Jing Wen, University of South Carolina
Authors in the order to be printed.

Taylor Jing Wen, University of South Carolina; Wonseok Eric Jang, Texas Tech University; Linwan Wu, University of South Carolina

Additional Authors

Wonseok Eric Jang, Texas Tech University
Linwan Wu, University of South Carolina

7.1b Persuasive Effects of Framing Feasibility versus Desirability Messages for Individuals in Different Stages of Change for Blood Donation

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Ji Mi Hong, University of Texas
Authors in the order to be printed.

Ji Mi Hong, University of Texas; Wei-Na Lee, University of Texas

Additional Authors

Wei-Na Lee, University of Texas

7.1c Prosocial Native Advertising on Social Media: The Impact of Ad Relevance and Ad Type

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Yan Huang, Southern Methodist University
Authors in the order to be printed.

Yan Huang, Southern Methodist University; Hye Jin Yoon, Southern Methodist University

Additional Authors

Hye Jin Yoon, Southern Methodist University

7.1d The Message Strategy for Green Corporate Social Responsibility Communication: Flattery Effects on a Hotel's Green CSR Message

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
1-Normandy A

First & Corresponding Author

Eun Yeon Kang, Kutztown University of Pennsylvania
Authors in the order to be printed.

Eun Yeon Kang, Kutztown University of Pennsylvania; Lucy Atkinson, University of Texas

Additional Authors

Lucy Atkinson, University of Texas

7.2 Pro-Social Advertising II

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Additional Authors

7.2a Building Persuasion Knowledge with Subvertising

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Michelle Nelson, University of Illinois
Authors in the order to be printed.

Michelle Nelson, University of Illinois; Kathy Tian, University of Illinois; Rachel Powell, CDC Foundation; Gail Ferguson, University of Illinois

Additional Authors

Kathy Tian, University of Illinois
Rachel Powell, CDC Foundation
Gail Ferguson, University of Illinois

7.2b Message Agreement: Mediating Millennials' Brand Response to Advocacy Advertising

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Olivia Bravo, Florida State University
Authors in the order to be printed.

Olivia Bravo, Florida State University; Jaejin Lee, Florida State University

Additional Authors

Jaejin Lee, Florida State University

7.2c The Effect of Cultural Orientations on Green Purchase Behavior: Comparing American and Chinese Consumers

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Sigal Segev, Florida International University
Authors in the order to be printed.

Sigal Segev, Florida International University; Yu Liu, Florida International University; Juliana Fernandes, University of Miami

Additional Authors

Yu Liu, Florida International University
Juliana Fernandes, University of Miami

7.2d Understanding the Impact of Social Inclusion and Exclusion on Consumer Responses to Promotion- and Prevention-focused Advertisements

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
2-Normandy B

First & Corresponding Author

Linwan Wu, University of South Carolina
Authors in the order to be printed.

Linwan Wu, University of South Carolina; Naa Amponsah Dodoo, Emerson College

Additional Authors

Naa Amponsah Dodoo, Emerson College

7.3 Drugs, Guns and Deception

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Additional Authors

7.3a Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Pam Richardson-Greenfield, Radford University
Authors in the order to be printed.

Pam Richardson-Greenfield, Radford University; Traci Freling, University of Texas; Carrie LaFerle, Southern Methodist University

Additional Authors

Traci Freling, University of Texas
Carrie La Ferle, Southern Methodist University

7.3b It’s Just Not Gonna Happen to Me: Influences of Construal Level, Perceived Susceptibility, Optimistic Bias, and Pharmaceutical Advertising on Prescription Medication Decision Engagement

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Ilwoo Ju, Saint Louis University
Authors in the order to be printed.

Ilwoo Ju, Saint Louis University; Jennifer Ohs, Saint Louis University

Additional Authors

Jennifer Ohs, Saint Louis University

7.3c Protecting the NRA Brand during a Time of Crisis: A Damage Control Strategy Informed by Social Identity Theory

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Kelty Logan, University of Colorado
Authors in the order to be printed.

Kelty Logan, University of Colorado

Additional Authors

7.3d The Role of Emotional and Cognitive Trust in Perceived Risk: Effects of Emotional and Functional Benefits in Direct-to-Consumer Prescription Drug Advertising

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
3-Bordeaux

First & Corresponding Author

Jennifer Ball, Temple University
Authors in the order to be printed.

Jennifer Ball, Temple University

Additional Authors

7.4 Special Topic Session

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
4-Plaza Ballroom C

First & Corresponding Author

Additional Authors

The Role of Artificial Intelligence (AI) in Advertising

Sunday, March 31, 2019 at 8:30 AM–10:00 AM CDT
4-Plaza Ballroom C

First & Corresponding Author

Harsha Gangadharbatla, University of Colorado
Authors in the order to be printed.

Harsha Gangadharbatla, University of Colorado; Valerie Jones, University of Nebraska; Christopher Ferrel, The Richards Group; Christopher Owens, The Richards Group; Christopher Vargo, University of Colorado; Amit Pande, Tact.ai; Hairong Li, Michigan State University

Additional Authors

Valerie Jones, University of Nebraska
Christopher Ferrel, The Richards Group
Christopher Owens, The Richards Group
Christopher Vargo, University of Colorado
Amit Pande, Tact.ai
Li Hairong, Michigan State University

8.1 Corporate Social Responsibility

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
1-Normandy A

First & Corresponding Author

Additional Authors

8.1a How Price Discounts Increase Compliance with Assertive Messages for Prosocial Behavior

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
1-Normandy A

First & Corresponding Author

Hyejin Bang, University of Kansas
Authors in the order to be printed.

Hyejin Bang, University of Kansas; Dongwon Choi, Kookmin University; Sukki Yoon, Bryant University; Tae Hyun Baek, University of Kentucky

Additional Authors

Dongwon Choi, Kookmin University
Sukki Yoon, Bryant University
Tae Hyun Baek, University of Kentucky

8.1b Keep America (or Earth) Beautiful: Construal Level Fit Effects and Message Persuasiveness

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
1-Normandy A

First & Corresponding Author

Sun-Young Park, University of Massachusetts
Authors in the order to be printed.

Sun-Young Park, University of Massachusetts; Mark Yim, University of Massachusetts

Additional Authors

Mark Yim, University of Massachusetts

8.1c The Moderating Role of Consumer CSR Knowledge on Their Response to a Company-Cause Fit: Examining the Mediating Effects of Perceived Uniqueness

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
1-Normandy A

First & Corresponding Author

Rachel Esther Lim, University of Texas
Authors in the order to be printed.

Rachel Lim, University of Texas; Jimi Hong, University of Texas; Wei-Na Lee, University of Texas

Additional Authors

Ji Mi Hong, University of Texas
Wei-Na Lee, University of Texas

8.1d Too Small to Matter? The Impact of Company Size and Cause Proximity on Consumer Response to Corporate Social Responsibility

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
1-Normandy A

First & Corresponding Author

Yoon Hi Sung, University of Texas
Authors in the order to be printed.

Yoon Hi Sung, University of Texas; Rachel Esther Lim, University of Texas; Wei-Na Lee, University of Texas

Additional Authors

Rachel Esther Lim, University of Texas
Wei-Na Lee, University of Texas

8.2 I'll Buy That

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
2-Normandy B

First & Corresponding Author

Additional Authors

8.2a Digital Goods May Satisfy Consumers’ Need for Control

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
2-Normandy B

First & Corresponding Author

Linwan Wu, University of South Carolina
Authors in the order to be printed.

Linwan Wu, University of South Carolina; Jiangmeng Helen Liu, Seattle University

Additional Authors

Jiangmeng Helen Liu, Seattle University

8.2b Dollars-Off or Percentage-Off: How Complexity-Induced Construal Affects the Perception of Promotional Messages

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
2-Normandy B

First & Corresponding Author

Kacy Kim, Bryant University
Authors in the order to be printed.

Kacy Kim, Bryant University; Sujin Kim, University of Texas; Sukki Yoon, Bryant University

Additional Authors

Sujin Kim, University of Texas
Sukki Yoon, Bryant University

8.2c Hot Deal!: The Interplay of Time Constraints and Social Influences on Online Impulse Buying

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
2-Normandy B

First & Corresponding Author

Sujin Kim, The University of Texas
Authors in the order to be printed.

Sujin Kim, The University of Texas; Lucy Atkinson, The University of Texas

Additional Authors

Lucy Atkinson, The University of Texas

8.2d Looking Forward, Looking Back: How Time Urgency Changes Goal Progress Effects on Consumer Responses to Mobile Reward Programs

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
2-Normandy B

First & Corresponding Author

Tae Hyun Baek, University of Kentucky
Authors in the order to be printed.

Tae Hyun Baek, University of Kentucky; Sukki Yoon, Bryant University

Additional Authors

Sukki Yoon, Bryant University

8.3 Sports and Radio

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
3-Bordeaux

First & Corresponding Author

Additional Authors

8.3a A Comprehensive Picture of Super Bowl Ads: Content Analysis of Super Bowl Ads From 1965s to 2015s

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
3-Bordeaux

First & Corresponding Author

Joonghwa Lee, University of North Dakota
Authors in the order to be printed.

Joonghwa Lee, University of North Dakota; Haseon Park, University of North Dakota; Emily Gibbens, University of North Dakota; Soojung Kim, University of North Dakota

Additional Authors

Haseon Park, University of North Dakota
Emily Gibbens, University of North Dakota
Soojung Kim, University of North Dakota

8.3b Functionality and Adoption of Branded Radio Apps: The Millennial Perspective

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
3-Bordeaux

First & Corresponding Author

Sylvia Chan-Olmsted, University of Florida
Authors in the order to be printed.

Sylvia Chan-Olmsted, University of Florida; Rang Wang, University of Florida; Kyung-Ho Hwang, Kyungnam University

Additional Authors

Rang Wang, University of Florida
Kyung-Ho Hwang, Kyungnam University

8.3c Segmenting the Connected Sport Fan: Exploring the Motives and Experiences of Digital Sport Consumers

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
3-Bordeaux

First & Corresponding Author

Brittani Sahm, University of Rhode Island
Authors in the order to be printed.

Brittani Sahm, University of Rhode Island

Additional Authors

8.3d Selling a University: A Content Analysis of NCAA Division I Colleges’ Featured YouTube Videos Using the Spirituality in Advertising Framework

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
3-Bordeaux

First & Corresponding Author

Amber Renee George, Baylor University
Authors in the order to be printed.

Amber Renee George, Baylor University

Additional Authors

8.4 Special Topic Session

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
4-Plaza Ballroom C

First & Corresponding Author

Additional Authors

Social Media Fatigue and the Advertising Industry: How are Consumers, Clients, and Content Creators Dealing with the Pressure to be Constantly Connected?

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
4-Plaza Ballroom C

First & Corresponding Author

Laura Bright, Texas Christian University
Authors in the order to be printed.

Laura Bright, Texas Christian University; Kelty Logan, University of Colorado; Ashley English, Texas Christian University; Penny Kwon, Texas Christian University; Jessica Kingman, The Richards Group; Jennifer Hallabough, Firehouse Agency; Kevin Lyons, Governance Sciences Group, Inc.

Additional Authors

Kelty Logan, University of Colorado
Ashley English, Texas Christian University
Eunseon Penny Kwon, Texas Christian University
Jennifer Hallabough, Firehouse Agency
Jessica Kingman, The Richards Group
Kevin Lyons, Governance Sciences Group, Inc.
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