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Annual Conference 2020

Authors of accepted proposals can use the tool below (scroll down) to see where they have been placed in the agenda. This is only a schedule of the presentations, not the entire conference. To view the overall event schedule, please visit the AAA 2020 Annual Conference webpage.

Scroll down to search by Authors (Person)*, Date/Time, Keywords, and Submission Type. Rooms have not been assigned yet, so the locations are just generic place holders. *Note: If the submitting author did not add all the authors/panelists to the ProposalSpace form, only the Lead Author will be searchable.

Confirm your place in the schedule by going to the AAA Presenter Confirm Google Sheet and following the instructions in the top row. Contact the AAA office if you have questions. Please be sure to reference the session title(s), date(s) and time(s) when you contact us.


1.4a Are We Comparing Apples to Apples? Examining the Effect of Media Multitasking in Long-Standing Advertising Measurement Scales

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera
Submission Type

Full Paper

Keywords
Attitudes
Experimental Research
Information Processing
Survey Reseaarch

Lead Author

Iago S. Muraro, Michigan State University

Additional Authors

Anastasia Kononova, Michigan State University
Yao Dong, Michigan State University
Caroline Wright, Michigan State University
João A. Schames, Michigan State University
Grace M. Daniel, Michigan State University
Yue Ding, Michigan State University
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