Learn more about the concurrent sessions for ACHE 2019.
Email is King: Nurture & Convert Leads to Customers Through Personalized Email Automation
Tue Oct 15 2019, 11:00am–11:50am
Presentation Description. Please provide a brief description of your session. This description will be used to describe your session in the conference program.
Today’s buyers want hyper-personalized and engaging content from companies they interact with at every touchpoint. Nurturing leads from the moment they initiate interest to when they make a purchase decision is imperative to increasing top-line growth. Although this is a shared sentiment in marketing these days, how does one effectively put this in place? When prioritizing marketing channels to elevate your agency’s identity and facilitate a thoughtful lead to customer experience, email is king. According to Econsultancy, three-quarters of companies state that email offers excellent to good ROI while Campaign Monitor cites for every $1 spent, email marketing generates $38 in ROI. The moral of the story here is that if you aren’t leveraging personalized email marketing, now is the time!