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81st Annual Conference & Meeting

October 14–16, 2019

Denver, CO

Learn more about the concurrent sessions for ACHE 2019.

Email is King: Nurture & Convert Leads to Customers Through Personalized Email Automation

Tuesday, October 15, 2019 at 11:00 AM–11:50 AM EDT
Presentation Description. Please provide a brief description of your session. This description will be used to describe your session in the conference program.

Today’s buyers want hyper-personalized and engaging content from companies they interact with at every touchpoint. Nurturing leads from the moment they initiate interest to when they make a purchase decision is imperative to increasing top-line growth. Although this is a shared sentiment in marketing these days, how does one effectively put this in place? When prioritizing marketing channels to elevate your agency’s identity and facilitate a thoughtful lead to customer experience, email is king. According to Econsultancy, three-quarters of companies state that email offers excellent to good ROI while Campaign Monitor cites for every $1 spent, email marketing generates $38 in ROI. The moral of the story here is that if you aren’t leveraging personalized email marketing, now is the time!

Presenters

Peter Ross, 829 Studios
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