Skip to main content
logo

Annual Conference 2019

March 28–31, 2019

Marriott City Center, Dallas, TX

Proposal authors of accepted papers can use the tool below (scroll down) to see where they have been placed in the agenda. Note: Special Topics sessions - Only the submitter's name is searchable, not panelists. [If you wish an overview of the conference please click here: Conference Overview Agenda.

Please use this search form to:

To see the full agenda, leave all drop-downs blank, and simply click on "Search." Please note that there are some options you may select once you have searched. (Please do not be confused about something that looks like "1.1 Digital Advertising" as this is simply a title of a group of sessions.

Contact the AAA Conference Office to accept the session assignment, or to request a change due to a conflict. Call (727) 940-2658 x 2004 if you have questions. Please be sure to reference the session title(s), date(s) and time(s) if you contact us.


8.3c Segmenting the Connected Sport Fan: Exploring the Motives and Experiences of Digital Sport Consumers

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
3-Bordeaux
Abstract

Sport fans’ options for media consumption seem almost endless in today’s world where devices such as mobile phones, laptops, and tablets provide access to live sporting events from anywhere. More and more people are using these portable technologies to stay on top of the latest news, events, and gossip surrounding sport coverage, leading to an ever-more “connected” fan (Greenwood and York 2014; Hull and Lewis 2014; Kang, Ha, and Hambrick 2015; Rowe 2014). Hull and Lewis (2014) established the term “connected fan” to describe those sport fans who use Internet-enabled devices for fandom-related purposes at least one hour each day. This group is becoming more relevant each new sports season, as the industry is beginning to notice a shift in overall sport media consumption choices.

First & Corresponding Author

Brittani Sahm, University of Rhode Island
Authors in the order to be printed.

Brittani Sahm, University of Rhode Island

Additional Authors

Loading…