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ER&L 2013

March 17–20, 2013

Austin, Texas


2013 ER&L Online Program Search Tool

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Workshop: Social Media Marketing for Libraries

Wednesday, March 20, 2013 at 1:00 PM–5:00 PM CDT
Classroom 107
2013 Conference Track

Collection Development

Keywords

social media, marketing, emerging technologies, outreach

Learning Objectives

Participants will: learn the building blocks of social sharing and endorsement, explore social media marketing in context and as used in related industries, compare and discuss best practices developed by peer libraries, and experiment with leading platforms.

Abstract

Social media marketing leverages multiple information channels to deliver content, engage with customers, and build community. This workshop will combine theory, case studies, real-time examples, and hands-on exercises. Be prepared to share examples from your own library and create a social media action plan.

Presenters

[photo]
Lisa Carlucci Thomas, Design Think Do
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